Thursday, January 28, 2016

EA Pulls Booth From E3

Hello! How's it going out there in the wild today! Seems that the seemingly unsinkable ship, that is EA is growing very concerned about their relationship with their community. If you've read my previous posts, you'll know that EA and I are not on the best of terms currently. I'm not going to go into my personal feelings about EA today, but instead want to talk about some HUGE E3 news involving EA. 

Amid the blowback of several failed title launches, and the presumed PR nightmare of a growing contempt amongst many gamers directed at EA over the quality and value of their products. EA has decided to pull their booth from E3 showroom floor. Instead EA has reported that they will be hosting an event at the Club Nokia venue outside of E3. This event will be called EA Play. Unlike E3 the event will be open to public from June 12 to the 14th. On June 12th in London, EA will be hosting a similar event as well.

On EA's official announcement page, they are reporting that live attendees will get hands on time with demos, along with competitions, special guests, and exclusive schwag. On top of public access, they are also reporting that they will be live streaming their press conference, new games, and behind the scenes content. Gamesbeat is currently reporting that an EA spokesman is quoted as saying,

"It’s an all-new event that puts our players first and creates a play experience built around them.  Play LA will be at Club Nokia at LA Live on June 12-14, and Play London will be at The Mermaid on June 12.  Both events will kick off with a live press conference and offer hands-on with our games, and more."

The press conference is currently scheduled to begin at 1PM PT on June 12, 2016. It's presumed that the Press Conference and events will be live streamed on there Twitch channel here. If you're interested in getting more details about the event and how to get tickets, you should go to the official EA announcement page here and sign up for email updates.

So what do you think? Is this just standard PR? Or do you think that EA may have turned a corner? I personally hope they have. Let me know what you think. Please share and follow on Facebook, Google+, and Twitter. Thanks for stopping by again, and as always I will see you later.

-Chali Baicunn